There are numerous methods for finding funding for a new business that require little or no experience in the particular industry or field of business itself.
Firstly you should create a detailed business plan, not only to hand to investors but to cement your ideas of the business,(particularly if you already have employees or partners) what you expect to achieve and physical details of how the business will be started and what funding you need for each particular cost.
The first thing to do is to conduct in depth market research into firstly the area that the business will be located, in terms of competition and logistics, and also for potential demand from the local area which will allude to what kind of sales and turnover you can expect.
Next you should assess several local premises that would be suitable for the business taking into account again logistics and the overall costs of the site, such as rent, how much space you will have for stock, and from that the likely costs of the utilities which apart from phone bills will relate to the size of the building (IE it costs more to heat a larger building than a smaller one).
As well as this you should calculate the cost per unit with fixed costs added on, as well as estimating your variable costs such as phone bills or suppliers costs if the market for these goods tends to fluctuate (like gold or petrol for example).
Supposing you now have several potential premises and have a detailed outline of the competition for the market, both local firms and national firms that might affect sales and demand, as well as demand for the particular service or product you are offering. You should now produce a profit projection for the next two financial years, showing clearly the amount you will have to make to break even, as well as your pricing strategy, whether that will be cost plus or skimming etc.
Once you have a detailed plan to present to potential investors you can now seek out financing fro all the different locations depending on how much you want and how much control of the business you want to maintain.
The greatest degree of control of course would be to simply get bank loans, or small business loans, some of which are sometimes available from local councils or the government. Sometimes help is also available from local authorities in the form of grants, so long as your business meets certain criteria, such as providing the local area with jobs or funding money back into community projects.
Usually for smaller businesses again you can approach friends and family for investors, which will allow you to retain control fairly easily, as well as having people you know and trust to help you with certain aspects of the business. Te downside of this of course is that there will sometimes be interference from your peers who think they know better than you about certain aspects of the business, as well as there being strain put on your personal relationships if anything goes wrong with the business. Similarly you can try to find a partner from inside the industry itself, by either headhunting staff fro the local competition or advertising for a partner with relevant experience, which will help as they will already know the best practices for running the business.
For larger businesses there is also the option of presenting your business plan to venture capitalists, which are basically firms or individuals who invest in businesses for a share of the company and the profits. These can be very useful as most of them will have had extensive experience in the general running of a business, and can share their experience to further efficiency and therefore profit. Also quite often they will likely have a lot of useful contacts in the business world such as better suppliers or new clients, which again is useful. They will also sometimes lend you a member of their staff to help with the setting up of the business and the smooth running for the first few months, which can be a very valuable asset to have at your disposal. The downside of venture capitalists however is that they will have a say in all the major decisions to do with the business and may limit fast decision making if they have to approve decisions.
These options of course depend on which type of business you are starting up, but the best way to obtain the funding is always to have a detailed plan and to have either a high quality product or a unique selling point that your competition does not, which will set you apart from them in the market.