Small business owners are constantly looking out for low-cost and effective methods of marketing. Some entrepreneurs will try every trick in the book to ensure their business is doing everything it can to attract new customers. Now business owners can add business profiles to their marketing arsenal.
The most basic ways to get the word out about a small business include the use of leaflets or advertisements in the local newspapers. The problem with this sort of marketing is that it frequently becomes recycling paper within 24 hours of delivery.
Savvy entrepreneurs have been turning to the internet to achieve a greater return on their marketing investment. Internet marketing has a lasting and cumulative benefit. Once created, a new web property such as a website, video or article has the potential to rise in the search results rankings. What should be considered when creating a new web property for search results is the need to provide high quality content.
Business profiles provide the high quality content which can convert prospects into leads and buyers. A quality business profile article provides a comprehensive overview of the company in question and rich content for the search engines to soak up, as well as a great marketing piece for readers to appreciate. The company doesn’t need a Shakespearean masterpiece written to act as a profile that brings benefits and a return on investment. An effective profile, however, is usually one that was written about the company by someone external to the organization.
An objective view of the company is vital when writing a business profile. The prospective customer is often not interested in what the company thinks may be important or interesting and an experienced profile writer has the skill to write for the target audience. Interviews with owners, staff and customers help to build a comprehensive picture of the company’s personality and the key selling points of its offering.
The goal of business profile is two-fold; to rank well in search results and to convert readers into taking action with the business profiled. Video and photographs are frequently used in business profiles to complete the information-rich presentation and appeal to the senses of different prospects.
A business profile, acting as a comprehensive multimedia sales pitch, should be effective in winning new business, representing a substantial return on investment in the profile. Whilst a profile article is only a single internet marketing property, the planning, thought and time that goes into its creation should ensure that it misses nothing out and serves as an advertisement that is impossible to ignore.
Any small business looking to boost its marketing and gain new customers should start using business profiles.